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5 Cannabis Packaging Mistakes Retailers Should Avoid

5 Cannabis Packaging Mistakes Retailers Should Avoid

With the cannabis industry and legalization at an all-time high, there are still many misconceptions about packaging for retailers. Cannabis is not like alcohol in that it has a higher risk of being consumed by children and teens than alcohol or cigarettes. This means that retail stores should take care to avoid making any mistakes with their packaging, as they may be breaking federal laws if they do not follow these guidelines. 

The cannabis industry is booming, but there are some drawbacks that retailers and manufacturers should avoid. Cannabis packaging mistakes can cost a company a lot of money, so it's important to know the dos and don'ts of labeling.

Retailers are in a unique position to influence cannabis packaging trends and practices. They have the ability to set standards for what is acceptable before they become common. The way cannabis packages are currently designed, marketed, and labeled may be confusing for consumers who are new to using cannabis products. 

For example, many labels include warnings about how much THC content is in each serving without specifying how many servings that might be or if it's safe for someone with an allergy or intolerance to consume those products. 

Here are some of the things that retailers should avoid with CBD packaging:

Research Your Competition

In the CBD industry, competition is fierce. Just as much as a business needs to stand out with its products and services, they need to make sure their packaging speaks volumes about what they have to offer.

In order to create a packaging design for your CBD product, you'll want to do some research on what other brands have done with their designs so that you can avoid any copyright infringement and get your brand identity out there.

Have you ever wondered how your competitors are doing? What they're up to? How are their customers responding to their products and marketing, or if they've made any changes in the last few months? It's important to research your competition when creating CBD packaging. This is because it helps you learn new ideas that might be helpful for your own business, as well as see what others are doing wrong so you can avoid making the same mistakes.

Understand the Regulations with Cannabis Packaging

Ongoing research is being done to learn more about the effects of cannabis on people. In order to regulate marijuana, there are strict laws that must be followed in terms of packaging and labeling. These laws include having child-resistant packaging, warning labels on products with THC, and requiring that all medicinal products have a label stating their contents. 

It is important to understand the regulations for cannabis packaging. It is imperative that you keep your product safe and unspoiled. For instance, it is recommended that you store all products in a cool, dry location with an airtight seal. In addition, if possible, avoid using plastics as they are not always airtight or waterproof- this could result in contamination of your product by outside forces.

Furthermore, there are strict guidelines on how much THC can be in any one package (no more than 10 milligrams), and no other ingredients besides marijuana may be included. Lastly, name brands must use approved labeling language such as "CONTAINS CANNABIS" and "PACKAGED BY." 

Use a Single Vendor for Packaging

There are many cannabis packaging options available, but not all of them provide the same level of security and organizational features. Whether you are a retailer or grower, cannabis packaging is important. It protects your product from damage and contamination, makes it more appealing to consumers, and ensures that the quality of the product stays high. However, picking one vendor for all your cannabis packaging can be difficult when there are so many options out there. 

You've heard the saying, "never mix your business with pleasure." But what if you could actually get a pleasurable experience out of this? If you're lucky enough to live in one of the many states where marijuana is legal, then it's time for some serious reflection on how you package and distribute your product. One thing that all cannabis enthusiasts know is that there are two things they cannot do without weed and packaging.

What are the benefits of using a single vendor for cannabis packaging? The answer is simple: one-stop shopping. With so many different types of packages to choose from, it can be difficult to find what you need in terms of material and size.

Know Your Retail Environment

Retail environments are different from one another in many ways. One of the most important differences is how well they suit your needs and preferences. Knowing what you like can help you find a retail environment that will work best for you, so it's important to know where to start.

Retailers need to be aware of their environment in order to succeed. This includes the location, demographics, and competition around them. What is your store's success rate? How many customers walk by your storefront every day? Do you have a competitive advantage that sets you apart from other stores in the area? 

These are important questions for retailers to ask themselves before they make any decisions about where or what they sell. Understanding your environment will help you make sound business decisions so that you can continue to grow and prosper.

Consider Structural Engineering

The way that we package our products has a huge impact on how they are received by consumers. The intention of the packaging is to get customers interested in the product and then sell it to them. But not all packaging achieves this goal. 

For instance, if you have ever bought something from an ice cream truck, you know how difficult it can be to hold onto your cone when the wrapper slides off as soon as you break off a piece of ice cream. This is where structural engineering comes into play- designing packages so that they stay intact during use!

Packaging needs to be structurally sound in order for products to maintain their shape and stay safe during transit. Structural engineering is the science and art of understanding how loads are transmitted through a structure. It involves designing structures to resist those loads and to avoid excessive force on any one part of the structure. 

Packaging has similar considerations when it comes to structural engineering: if you want your product’s packaging to last longer, consider how heavy it is, where it will be stored, what kind of materials are used in its construction (Is there paper involved? Plastic?), and whether or not your package needs extra reinforcement that can help bear the weight. 


Cannabis packaging is a delicate balance between being attractive, informative, and functional. First-time customers need to be able to quickly identify the strain they are purchasing as well as what makes it unique from other products in the store. They also want to know if there are any potential side effects or contraindications for them to consider before buying. It can be tempting for retailers who specialize in cannabis sales to get carried away with creative design elements that may not serve their customer base well.

Cannabis packaging mistakes can be costly, so it is important to take care when designing your cannabis packaging. While there are many decisions that go into the design process, these four should not be overlooked: avoiding cannabis design trends in favor of staying true to your brand identity; ensuring product safety through clear and concise labeling; using a light background color for better visibility and contrast in order to make sure all information is easy to read; choosing an attractive package that will evoke curiosity with consumers.
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